The Adora Magic City

Blog Credit: Trupti Thakur

Image Courtesy: Google

The Adora Magic City

 

China is heralding its entry into the international cruise industry with its first domestically built large cruise ship. After a long buildup and multiple milestones marked in the media, the Adora Magic City sailed on its first commercial voyage on January 1, 2024. In addition to being celebrated as an achievement for Chinese shipbuilding, the company is the first large domestic cruise line that seeks to expand regionally leading the development of the Chinese industry with additional cruise ship construction.

The company which was started as a joint venture between China State Shipbuilding Corporation and Carnival Corporation notes that they undertook eight years of research to launch the new company. The ship entailed five years of design and construction as CSSC methodically developed each of the areas required in cruise ship construction. Fincantieri acted as a consultant through the process and multiple international suppliers were also involved in the project.

While the 135,500 gross-ton cruise ship is based on a design developed by Carnival and Fincantieri, the Chinese company highlights that it was tailored to the domestic market and the expectations of Chinese travelers. They are saying that the ship integrates Eastern and Western aesthetics and amenities. The décor is reported to be based heavily on the Silk Road and Maritime Silk Road, which will also be the focus of the cruise operations.

The Adora Magic City, known by her colloquial name Ada Modu, reportedly boarded over 3,000 passengers yesterday for the first cruise. She sailed from Shanghai’s Wusongkou International Cruise Terminal on a trip scheduled for six nights visiting Japan and two ports in South Korea. Adora has scheduled 80 cruises for 2024 using the ship initially on shorter-duration trips to nearby destinations. The plan calls for adding longer duration cruises to more Maritime Silk Road destinations once a second newbuild cruise ship is delivered in 2025. The company is also operating a secondhand cruise ship acquired from Costa Cruises as part of the formation of the JV with Carnival Corporation.

The Ada Modu has 2,125 passenger cabins with a total capacity of up to 5,246 passengers. The ship is 1,060 feet (323 meters) in length.

Like all modern cruise ships, it features a broad array of amenities for the passengers. They are highlighting more than 20 restaurants and bars with Chinese-style food and drinks, along with more than 2,000 square meters for a shopping center that is said to be the largest on a cruise ship. The main theater seats nearly 1,000 passengers. Many of the designs and services aboard the ship have been catered to the tastes of Chinese customers, but the ship is using an international staffing agency with European officers and a multi-nationality crew.

Chinese officials called the ship’s entry into service a great achievement for the country. Yang Guobing, Chairman of CSSC Cruise Technology Development said that the project had helped China to develop its first national team for cruise ship design and cultivated interest in the sector.

China began permitting cruise travel to resume last summer after the pandemic but restricted to domestic companies. Adora Cruises has been given a head start before its international competition returns to the market this year. Royal Caribbean International will resume sailing from China in April 2024 and MSC Cruises has also said it will resume service from China. Before the pandemic, many of the major international brands had ships based in China and it is expected over time additional international cruise ships will return to the market. Before the pandemic, China was one of the fastest-growing segments of the cruise industry.

 

China’s first domestically built cruise ship set sail on its maiden voyage from Shanghai on Monday, a sign of the nation’s, growing prowess in sophisticated construction as it seeks self-sufficiency in key technologies.

The Adora Magic City left port on its first commercial cruise in the late afternoon, en route to South Korea and Japan.

Equipped with a mahjong lounge and hotpot restaurant, the luxury vessel is aimed squarely at China’s expanding middle class and their appetite for international travel.

State media have hailed the 16-deck behemoth as a “major milestone for the country’s shipbuilding industry” and a “crown jewel.”

Its construction was delayed by the COVID-19 pandemic, according to Lloyd’s Register (LR), which provided marine services for the ship.

It is China’s first foray into a sector dominated by European shipbuilders.

The country’s first homegrown passenger jet, the C919, also made its debut outside mainland China last month.

The complex projects are key to Beijing’s decades-long ambitions to compete with European and U.S. rivals and cut down China’s reliance on foreign technology.

Many of Adora Magic City’s components were provided by international suppliers.

But in the future, “China has the opportunity to build its own supply chain,” Marco Scopaz, LR’s on-site project manager, said in an article on Lloyd’s website.

The Adora Magic City “marks the beginning of the country’s inevitable and rapid development in cruise design and construction,” he said.

 

 

Blog By: Trupti Thakur