Replacement of Twitter Logo

Blog Credit: Trupti Thakur

Image Courtesy: Google

Replacement Of Twitter Logo

Elon Musk, owner of Twitter launched the new logo of Twitter ‘X’ by replacing the iconic bird logo. The “X” logo has been in the pipeline for a while with Musk’s strong want of an “everything app”. Before he bought Twitter for $44 billion, Musk described the platform as “an accelerant to creating X, the everything app” – something he plans to launch eventually.

What’s in News?

Elon Musk announced on 23^rd July that he has a plan to change the logo of twitter and by following his announcement on Monday morning he replaced the iconic bird logo with a white ‘X’ with black background. The domain X.com is now being redirected to Twitter.

Key Points:

• Twitter official account @Twitter has also been changed in the rebrand and is now named ‘X’, showing just the new logo as a profile picture and a bio reading “What’s happening?!”
• Mobile apps still appear to feature the blue bird though this will likely change once they are updated.
• Other Twitter accounts appear to be in the process of being changed, with accounts for creators- @TwitterCreatorand verification- @verified having been changed while others, notably the main support account- @TwitterSupport still showing the blue bird at the time of writing.

What does logo ‘X’ means?

This rebranding of Twitter is not just an aesthetic exercise. ‘X’ logo is a part of a larger effort to convert Twitter into an “everything app”, based on China’s WeChat, that allows users to do everything from making payments to hotel bookings.

Background of logo ‘X’:

As soon as Musk took over as Twitter CEO, the site’s legal name was changed to X Corp. Elon Musk has frequently shown an affinity towards the alphabet X. His spacecraft engineering company is named SpaceX and Tesla’s first SUV model, launched in 2015, was named Model X.

There are two schools of thought for why Musk wants to rebrand now. The first is that Twitter has simply become synonymous with dysfunction. It was mismanaged by its leadership before Musk, and it’s certainly mismanaged now.

Why is Twitter’s logo changing?

Twitter’s abrupt rebrand stems partly from Musk’s fondness for the letter X, which has popped up throughout his trailblazing career. It is also closely linked to his attempt to turn the news-led social network into a super app that offers everything from payments to TikTok-style videos.

Why did Twitter turn black?

The social media platform is rolling out a new version of Dark Mode, the color palette for its interface designed to relieve your eye strain by replacing the bright white background with a darkened one. A new “dim” setting changes the theme to dark gray, and “lights out” turns the background to true black.

What was the original purpose of Twitter and why did it change?

Dorsey’s idea was a platform that allowed users to share short messages with groups of people, similar to sending text messages. The first version of this platform was referred to as “twttr,” and was used solely by people who worked for Odeo. On July 15th, 2006, Twitter was introduced to the public.

What was Twitter originally called?

Glass proposed the name Twttr. Dorsey sent the first tweet (“just setting up my twttr”) on March 21, 2006, and the completed version of Twitter debuted in July 2006.

Twitter owner Elon Musk officially changed the company’s famous bird logo to an “X” on Monday as part of a sweeping rebrand he announced on the social media site over the weekend.

Musk, who acquired the platform for $44 billion late last year, wrote in a post Sunday that the company would soon “bid adieu to the twitter brand and, gradually, all the birds.” As of Monday, the domain X.com directs users to Twitter’s homepage, though Twitter.com also remains live. Branding in the mobile app has not changed for many users yet.

The transition from Twitter to X reflects Musk’s vision to turn the platform into what he has called an “everything app.” Twitter CEO Linda Yaccarino wrote in a post Sunday that X will be “centered in audio, video, messaging, payments/banking.” She added that the platform will also be powered by artificial intelligence.

The company first began its transition to X in April, when the name of Twitter Inc. changed to X Corp., according to court filings.

Musk, who serves as executive chairman and CTO of the company, said Monday that tweets will now be called “x’s,” though when asked about what retweets would be called, he wrote that the “concept should be rethought.”

He shared a photo of the X logo projected onto the company’s headquarters Monday.

The Tesla CEO tweeted Sunday that he likes the letter “x,” and his affinity for it isn’t new, according to his other business ventures. SpaceX, Musk’s rocket manufacturer, also features an X as its logo, and Musk recently launched a new artificial intelligence startup called xAI. with the lofty goal to “understand the true nature of the universe.”

Musk also founded X.com before it merged with Confinity and rebranded to. He repurchased the domain from PayPal in 2017.

 

Blog By: Trupti Thakur